Above is a link to a music video made entirely of Instagram photos. The video is creative and at times really beautiful, and this is coming from someone who is sick of seeing a ton of filtered photos everywhere. Facebook and Twitter are the big dogs when it comes to social media, but I think Instagram is at times overlooked and is constantly gaining popularity and cultural clout. Instagram as a brand has a personality, a reputation, and although that might not be favorable to some people, it's more than can be said for other social media sites. I think as time goes on people will begin to use Instagram in much more innovative and interesting ways, hopefully some of them the result of advertising. I could easily see the above music video as an advertisement for the site itself, or for several other products. Clients can create photo contests or custom filters, but I think that's just the beginning. We can use the photos people upload to gain insights into how they use other products. We can find stories and interesting people to sell brands. I don't even use Instagram but am still excited to see how it grows as an advertising vehicle, just like its predecessor Facebook and now Twitter. A photo is more personal than a status or a tweet, and I think there is ample opportunity to use that to our advantage. In the future I foresee Instagram being even bigger than it already is, and capitalizing on that to create some very interesting ad campaigns.
Friday, November 30, 2012
Monday, November 12, 2012
God Bless 7-Eleven
Originally, I wasn't too compelled by 7-Eleven's "7-Election" campaign, but after reading a little more about it I thought it at least warranted a blog post. This season was inundated with campaigns trying to play off the election, but all of them had the same concept: vote red or blue. Nothing really stood out. With the 7-Election campaign, at least a customer had to make a purchase to actually cast a vote, instead of just clicking a button online. However, the concept is not what I find extremely interesting, it's the results.
Unbeknownst to me, the convenience store has run the campaign for the past three elections...and every time it has accurately predicted the outcome. Here are the results from all 7-Elections:
Not only that, the company ran the same campaign in the Philippines in 2010, and accurately predicted the winner of their election out of ten potential candidates. To me, that's impressive. The idea of the campaign isn't extremely original, but the accuracy is intriguing. I wonder how long their streak will last until they fail to predict the election...guess we'll have to wait until 2016 to find out.
Subscribe to:
Posts (Atom)