Above is a link to a music video made entirely of Instagram photos. The video is creative and at times really beautiful, and this is coming from someone who is sick of seeing a ton of filtered photos everywhere. Facebook and Twitter are the big dogs when it comes to social media, but I think Instagram is at times overlooked and is constantly gaining popularity and cultural clout. Instagram as a brand has a personality, a reputation, and although that might not be favorable to some people, it's more than can be said for other social media sites. I think as time goes on people will begin to use Instagram in much more innovative and interesting ways, hopefully some of them the result of advertising. I could easily see the above music video as an advertisement for the site itself, or for several other products. Clients can create photo contests or custom filters, but I think that's just the beginning. We can use the photos people upload to gain insights into how they use other products. We can find stories and interesting people to sell brands. I don't even use Instagram but am still excited to see how it grows as an advertising vehicle, just like its predecessor Facebook and now Twitter. A photo is more personal than a status or a tweet, and I think there is ample opportunity to use that to our advantage. In the future I foresee Instagram being even bigger than it already is, and capitalizing on that to create some very interesting ad campaigns.
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