A new Twitter campaign from Mellow Mushroom has everyone talking...and possibly calling the cops. The idea is extremely simple: If you follow Mellow Mushroom on Twitter, there's a possibility a giant, scary looking yellow blob that kind of resembles a mushroom will follow you. Word of mouth for the execution is spreading really quickly, and I've seen several articles about it on websites not focused on advertising. I just don't get it. The idea is funny, but it doesn't tie into any bigger thought. And it definitely doesn't make me want to order a pizza. It makes me want to change my phone number and delete my Twitter account. I see it as a cool way to get followers, but at the end of the day Twitter followers aren't going to necessarily translate into customers. For me this falls short. I'll stick to Domino's.
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