Well, that was gruesome and adorable. This video to promote safety on Metro rails in Melbourne, is such a great, effective, and now viral video. It already has over 30 million views...and how could it not? IT IS SO CUTE. That all caps was completely necessary. Yes, the entire thing consists of little blobs getting mutilated, but it is still CUTE. The mixture of the not so pleasant message with sweet animation and a soft, melodic song is genius. The song itself is so catchy I'm still singing it days after seeing this video. Watching these little nuggets get murdered is the most enjoyable thing I've seen in a while.
The brand is going to continue to capitalize on the success of the ad. You can now buy the song on iTunes, in its original form or the karaoke version (I'll stick to "No Scrubs" for my karaoke needs), they've based their website on the video, and an iPhone game will be released soon. It also runs in traditional media as well, as TV and radio spots. This is a simple idea with perfect execution that can be translated to all mediums. Perfect. I could say more, but instead I'll just leave you with this...
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