Brooklyn Nets: Slam Dunk or...Whatever a Bad Thing in Basketball Is?

     A year or two ago if someone asked me my thoughts on the Brooklyn Nets, the first words out of my mouth would be, "What are they again? Basketball, hockey, soccer?" I feel that's valid, as I have no knowledge of sports and all of those do incorporate nets... I think. Now, in 2012, if someone asked me my thoughts on the Brooklyn Nets, I would tell them the branding of the basketball team is fantastic. That's right, it's so good I even know what sport is involved!

Brooklyn Nets Intro Video

     I think the video above is the ultimate brand statement and a great culmination of the new image of the Nets. It's classy, sophisticated, but still has that Brooklyn grit and edge. The use of black and white imagery is a callback to all their other brand elements, and the song proves this team is a testament to Brooklyn and what the city can achieve.

     The team underwent a complete image overhaul, and I think the new logo is a definite improvement. The simple typography is modern and elegant, and with the explosion of bright, garish colors used by most sports team, I love the black and white. The endorsement from Jay-Z adds a hip personality to the team (the only thing that could make it cooler is if his wife endorsed it too), and is a lot of the reason why this rebrand is receiving so much press. However, after looking at several other executions, I think the brand certainly deserves the spotlight.

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